CONTENT MARKETING

Keep your brand top of mind while you educate and inform.

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We write solution-oriented content that resonates with our users.
You build brand credibility.

Take advantage of our built-in business process for creating and distributing valuable and compelling content to attract, acquire and engage clearly defined target audiences.

Useful for

Share of Voice

Help buyers make purchasing decisions by delivering the right educational content at the right times and places so you stay top of mind.

Educating Buyers

Inform with relevant content that moves a prospect towards a purchase.

Thought Leadership

Build trust and allegiance by providing influential content that helps business decision-makers do their jobs better.

Content marketing solutions

Content Channel
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Content Channel

Align your brand around a focused industry topic.

Align your products and services with one of Informa’s established industry brands to generate awareness and position your company as a thought leader in your industry. Informa’s Content Channels give you an exclusive, competitor-free environment to surround your brand with a relevant topic of your choice. Your assets live on a dedicated landing page with our brand trusted editorial content.

DETAILS

  • 100% exclusivity
  • Customized channel design
  • Mix of editorial and sponsor content (3 per month)
  • Ability to surface sponsor assets and social feeds
  • Option to run banners across associated pages
  • Promotional marketing campaign included
  • Monthly performance metrics reporting
  • Minimum 3 month commitment

ENHANCEMENT OPTIONS

  • Custom newsletter to drive traffic
  • Custom content development
  • Incremental sponsored content posts
  • Webinars
  • Research
  • In-Feed Native Ads across web and social channels to promote sponsor assets
Content Engagement Center
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Content Engagement Center

Aggregate your content into a digital hub designed for deep engagement.

Package your valuable content marketing assets into a user-friendly digital hub where users can self-educate themselves.  Our multi-touch marketing campaign and single-sign-on approach help generate quality leads.  And, the always-on nurturing lets prospects choose the time and place in which they engage – leading users to spend more time binging on your content.

DETAILS

  • Customized hub design
  • House up to 9 content assets
  • Users consume your content assets directly within the CEC
  • Allows users to “self-nurture”
  • Leads to higher time spent binging on your assets
  • Social sharing tools embedded
  • Deep user engagement metrics provided
  • Great for lead capture and scoring
Custom Content Development
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Custom Content Development

Content marketing assets that capture attention.

Leverage Informa’s content experts, creative talent and marketing savvy to add a powerful advantage to your content marketing campaigns. We have the experience and know-how to develop content assets that resonate with your target audience – you get unique, custom content that offers long-term marketing value.

TYPES OF CUSTOM CONTENT

Fact Sheets (aka FAQs) A no-nonsense, easy-to-understand format that answers common questions about a particular topic, issue or trend.

Top 10 Cards Brief, punchy pieces that provide a series of tips or steps that help solve a problem or guide them in a buying decision.

Ask the Expert Showcase the perspective of one of your executives or product experts to offer readers valuable experience and insights.

Case Studies Illustrating solutions to your customer’s pain points is a valuable way to connect with buyers at all stages of the purchase funnel.

Sponsored Articles The key to sponsored, native content success is its quality and relevance to readers.

eNewsletters
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eNewsletters

Engaging & educational content sent directly to your target audience.

Let Informa Engage create highly relevant content that engages our audiences through a beautifully designed newsletter. Keeping your target customer/market in mind, we deliver useful information that educates and informs in a co-branded, competitive-free environment and generates new business for your company.

USEFUL FOR

  • Content marketing
  • Thought leadership
  • Branding & awareness
  • Consistent presence with target audience

DETAILS

  • Unique, custom content
  • Series of 4-12 newsletters
  • Editorial planning, template design and analytics provided
  • Build opt-in database for targeted efforts (optional)
eBooks
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eBooks

Create highly desirable, rich content designed to engage and educate readers.

eBooks help solve problems, tackle industry topics or uncover opportunities for your prospects. Compared to white papers, ebooks are typically more visual in nature, have a more conversational tone and often tie related content pieces together into multiple chapters. When paired with an Informa Lead Generation program eBooks can be promoted all at once, or chapter-by-chapter.

USEFUL FOR

  • Establish authority in your industry
  • Bring in new traffic
  • Generate leads
  • Brand/product promotion
  • Long-term engagement

DETAILS

  • 24-48 pages (standard)
  • Product PDF to embed/display
  • Design/layout production
  • Registration capabilities (optional)
  • Informa hosted (optional)
Explainer Videos
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Explainer Videos

Turn complex issues into easy-to-understand short videos.

Explainer Videos break down complex topics into simple and easy-to-digest short video segments. Typically 30-90 seconds, these videos are perfect content marketing assets that can be leveraged in a variety of ways. They’re especially effective for top-of-funnel prospects in discovery and consideration phases.

USEFUL FOR

  • Presenting your elevator pitch
  • Bringing your brand and/or solution to life
  • Educating buyers
  • Developing a connection with viewers

DETAILS

  • Creation of one custom, 30-90 second video
  • End-to-end program management, including concept development, custom storyboards, scripting, production and editing
  • Development or curation of the animated graphics, artwork/stock clips, background music, and voiceover that bring your message to life
  • Exported to common video formats for use on websites and social media
  • Own the video asset and use elsewhere
Infographics
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Infographics

Bring your message to life through visual design.

Infographics are one of the most popular forms of content on the web today, driving more traffic than most traditional content due to their highly visual and easy to digest format that helps users translate data into insights. Infographics draw a wider viewing audience into information that might otherwise be hidden in long-form content. They also encourage social sharing of your content.

USEFUL FOR

  • Content marketing
  • Social sharing
  • Research data sharing
  • Highlighting trends

DETAILS

  • Custom design based on content
  • Optimized images for sharing & social search
  • Marketing and promotion (optional)
  • Own the asset & use in multiple programs
Market Spotlight
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Market Spotlight

Deep-dive site developed around a highly-focused industry topic.

Market Spotlights provide industry executives with comprehensive, insightful information on a single issue or trend. We eliminate surrounding visual noise with a clean, intuitive design, bring the topic to life with strong imagery, and focus on high-value content to engage and educate users.

DETAILS

  • Mobile-friendly, responsive design
  • Built on a robust, flexible framework
  • Customized for each program
  • Dives deep into one key topic
  • Easy integration of any content type
  • Promotion plan tailored to objectives
  • Detailed site reporting
SnapSolutions
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SnapSolutions

Interactive experiences that engages users and generates leads.

SnapSolutions are quick-hitting, interactive experiences that engage users and collect valuable data around your target topic. Often used to capture opinions, test knowledge, or offer an assessment related to a key pain point, users receive real-time results as they move through the experience. Think industry-specific gamification done right!

USEFUL FOR

  • Interactive & educational content marketing
  • Generating leads
  • Collecting user data beyond contact info
  • Gathering valuable market feedback and insight
  • Providing users with personalized responses
Storyscape
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Storyscape

Guide users through a topic in a deeply engaging way with a visually-stunning, interactive web experience.

Untether from boring, static formats and bring your content to life across all devices with a Storyscape. We combine high-quality content, compelling imagery and interactive elements to deliver an immersive user experience that allows visitors to explore and uncover valuable content based on their level of interest.

INCLUDES

  • Overall page design and images
  • In-page navigation that “follows” the user as they scroll and allows users to jump to sections of interest
  • Dedicated area for up to 3, sponsor-provided, related assets
  • Ability to embed videos, photo galleries, relevant social feeds, other clickable media as well as existing or basic, custom animations
  • Built-in social sharing options
  • End-to-end project management including development of a hosted, branded online experience, creative design, and reporting
  • Monthly engagement metrics include information such as total sessions, views & duration, views of each section, total views/clicks on interactive components.
White Papers
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White Papers

Establish subject-matter expertise around key industry topics.

White Papers are a great way to provide solutions to industry problems, make recommendations for using emerging technologies or expand on research results. Informa-developed white papers help you establish subject-matter expertise and thought leadership. They are also effective at generating high-quality leads when paired with a lead generation program.

USEFUL FOR

  • Positioning as industry expert
  • Educating & persuading without selling
  • Generating demand
  • Accelerating decision making

DETAILS

  • End-to-end program management including topic discovery, content development, design, and production
  • Experienced editors or subject-matter experts work closely with you during content creation process to ensure messaging is on target
  • Can include text, images, graphs/charts, embedded links, and sidebar with existing client content (e.g. testimonials or case history)
  • Own the content asset and use across various content marketing initiatives

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