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Take advantage of our built-in business process for creating and distributing valuable and compelling content to attract, acquire and engage clearly defined target audiences.
Align your brand around a focused industry topic.
Align your products and services with one of Informa’s established industry brands to generate awareness and position your company as a thought leader in your industry. Informa’s Content Channels give you an exclusive, competitor-free environment to surround your brand with a relevant topic of your choice. Your assets live on a dedicated landing page with our brand trusted editorial content.
Aggregate your content into a digital hub designed for deep engagement.
Package your valuable content marketing assets into a user-friendly digital hub where users can self-educate themselves. Our multi-touch marketing campaign and single-sign-on approach help generate quality leads. And, the always-on nurturing lets prospects choose the time and place in which they engage – leading users to spend more time binging on your content.
Content marketing assets that capture attention.
Leverage Informa’s content experts, creative talent and marketing savvy to add a powerful advantage to your content marketing campaigns. We have the experience and know-how to develop content assets that resonate with your target audience – you get unique, custom content that offers long-term marketing value.
TYPES OF CUSTOM CONTENT
Fact Sheets (aka FAQs) A no-nonsense, easy-to-understand format that answers common questions about a particular topic, issue or trend.
Top 10 Cards Brief, punchy pieces that provide a series of tips or steps that help solve a problem or guide them in a buying decision.
Ask the Expert Showcase the perspective of one of your executives or product experts to offer readers valuable experience and insights.
Case Studies Illustrating solutions to your customer’s pain points is a valuable way to connect with buyers at all stages of the purchase funnel.
Sponsored Articles The key to sponsored, native content success is its quality and relevance to readers.
Engaging & educational content sent directly to your target audience.
Let Informa Engage create highly relevant content that engages our audiences through a beautifully designed newsletter. Keeping your target customer/market in mind, we deliver useful information that educates and informs in a co-branded, competitive-free environment and generates new business for your company.
Create highly desirable, rich content designed to engage and educate readers.
eBooks help solve problems, tackle industry topics or uncover opportunities for your prospects. Compared to white papers, ebooks are typically more visual in nature, have a more conversational tone and often tie related content pieces together into multiple chapters. When paired with an Informa Lead Generation program eBooks can be promoted all at once, or chapter-by-chapter.
Turn complex issues into easy-to-understand short videos.
Explainer Videos break down complex topics into simple and easy-to-digest short video segments. Typically 30-90 seconds, these videos are perfect content marketing assets that can be leveraged in a variety of ways. They’re especially effective for top-of-funnel prospects in discovery and consideration phases.
Bring your message to life through visual design.
Infographics are one of the most popular forms of content on the web today, driving more traffic than most traditional content due to their highly visual and easy to digest format that helps users translate data into insights. Infographics draw a wider viewing audience into information that might otherwise be hidden in long-form content. They also encourage social sharing of your content.
Deep-dive site developed around a highly-focused industry topic.
Market Spotlights provide industry executives with comprehensive, insightful information on a single issue or trend. We eliminate surrounding visual noise with a clean, intuitive design, bring the topic to life with strong imagery, and focus on high-value content to engage and educate users.
Interactive experiences that engages users and generates leads.
SnapSolutions are quick-hitting, interactive experiences that engage users and collect valuable data around your target topic. Often used to capture opinions, test knowledge, or offer an assessment related to a key pain point, users receive real-time results as they move through the experience. Think industry-specific gamification done right!
Guide users through a topic in a deeply engaging way with a visually-stunning, interactive web experience.
Untether from boring, static formats and bring your content to life across all devices with a Storyscape. We combine high-quality content, compelling imagery and interactive elements to deliver an immersive user experience that allows visitors to explore and uncover valuable content based on their level of interest.
Establish subject-matter expertise around key industry topics.
White Papers are a great way to provide solutions to industry problems, make recommendations for using emerging technologies or expand on research results. Informa-developed white papers help you establish subject-matter expertise and thought leadership. They are also effective at generating high-quality leads when paired with a lead generation program.