SMARTREACH DIRECT MARKETING

Drive marketing with data.

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The Informa Engage SmartReach database reaches more than 30 million business professionals across high growth markets. We deliver business insights and relevant content through hundreds of industry leading websites, publications, eNewsletters, trade events, eLearning platforms and online directories.

Our brands, rich data and powerful marketing programs connect you with business decision makers in the U.S. and abroad.

Brands include:

American City & County
Aviation Week Network
Data Center World
Electronic Design
Farm Progress
Industry Week
Natural Products Expo East and West
Nation’s Restaurant News
WardAuto
Waste360
WealthManagement.com

See all Informa brands

Trusted in Top Growth Markets
Trusted in Top Growth Markets
Informa’s industry brands are trusted by 30 million professionals - spanning top growth markets.
Self-Reported Data
Self-Reported Data
Self-reported data from 30 million business decision makers who engage with Informa’s award-winning editorial content, events, whitepapers, webinars, and workflow tools.
1,000+ Data Points
1,000+ Data Points
With over 1,000 data points and behavioral characteristics, Informa Engage SmartReach provides rich customer insights and the ability to reach deep within a vertical market or horizontally across markets.

Connect with highly engaged decision makers

Reach across our top growth markets to connect with decision makers, influencers, business professionals and prosumers.

Informa Engage vertical markets

Click on a market to learn more:

Informa horizontal markets

C-Suite and Senior Management

Human Resources

Luxury Goods Consumers

Sales and Marketing

Small and Mid-Size Businesses

Donors and Contributors

Informa Engage SmartReach enables marketers, agencies and brokers to target, engage and activate audiences from Informa’s proprietary database of 30 million global B2B decision makers.

TARGET YOUR MESSAGE

• Custom Targeted B2B Email Campaigns
• Postal and List Rental
• Multi-channel Campaigns
• Consumer Email Campaigns

STRENGTHEN YOUR HOUSE FILE

• Customer Profiles
• Data Acquisition
• Data Appends

FILL YOUR SALES PIPELINE

• Custom Lead Generation Programs
• Co-registration
• Web Target

BUILD YOUR BRAND

• Audience Extension
• Display Ad Network

JOANN KROPP

VP, Customer Data Solution
joann.kropp@penton.com
212.204.4225

Strategic Partnerships

ROSALIE GARCIA

Strategic List Sales Manager
rosalie.garcia@penton.com
212.204.4295

Brokerage Accounts

DAVE SPINDLER

Regional Territory Account Manager
david.spindler@penton.com
914.924.3456

Eastern U.S., Canada, and the U.K.

ERIK NIELSEN

Regional Territory Account Manager
erik.nielsen@penton.com
303.570.7408

Western U.S., Continental Europe
& Asia

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For more information on Informa Engage SmartReach fill out this form and one of our strategic consultants will connect with you.

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