Data. It’s not just the latest buzzword. It’s a catalyst that can move a good marketing campaign to great. Informa Engage SmartReach empowers your marketing efforts with accurate, high-quality data that provides customer insights and behavioral characteristics for better performance.
Professional and firmographic – more than 150 data points
Personas – by industry, sales volume, title, job function, etc.
Look-alike modeling – based off your existing clients/prospects