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Informa Engage’s expert content is combined with targeted email communications and behavioral data to qualify prospects for your sales team.
Leverage our audience and trusted platforms to syndicate your content assets, and generate high-quality leads.
Our high-value audiences seek out information to research and evaluate multiple solutions, products, and services throughout the purchase process. Lead Generation programs syndicate your valuable thought leadership content across our brand channels to reach highly relevant audiences with interest in the content’s topic. Registration is required to view the content and you receive weekly reports with contact information for each lead.
Multi-touch strategy to nurture your high-quality leads.
We map three pieces of your thought leadership content to the needs of your prospects at key buying stages. A series of three emails is sent to 5,000 targeted contacts to generate and nurture their interest. You receive lead data for each user who views your content as well as overall campaign engagement metrics.
Further qualify and motivate your webinar registrants.
Gain greater return on your Webinar investment by engaging leads immediately after your event to maintain a conversation and move them toward a follow-up action. The program includes the development of an executive summary along with a series of three emails to registrants to encourage sharing, drive on-demand views, and expose users to related content.