LEAD SERVICES

Nurture relationships with the leads that matter most.

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We convert intent into actions.
You accelerate leads through the buyers funnel.

Informa Engage’s expert content is combined with targeted email communications and behavioral data to qualify prospects for your sales team.

Useful for

Engagement

Build engagement through involvement, interaction, intimacy and influence with lead programs that drive results.

Prioritizing Leads

Use data-driven methods to prioritize your call list for your sales teams. Or make the best use of your sales reps time by providing them with a list of leads prioritized by those most engaged.

Content Marketing

Effectively sequence relevant messaging based on the profile and behaviors of your desired prospects.

Lead services solutions

Content Lead Touch
ContentSyndication_LeadTouch

Content Lead Touch

When lead quality is more important than lead quantity.

Content Lead Touch provides marketers with the opportunity to reach a relevant Informa audience of 5,000. Promote white papers, drive content engagement, increase lead quality, improve event attendance, promote new products and more!

SIMPLE DETAILS

  • 3-touch email strategy
  • Sent to audience of 5,000
  • Written using Informa’s editorial expertise
  • Design is included
  • Detailed summary reporting

USEFUL FOR

  • Content promotion
  • Increasing lead quality
  • Drive event attendance
  • Promote new products/services
Webinar Lead Touch
TargetedLeadEngagement

Webinar Lead Touch

Gain greater returns on your webinar by further qualifying registrants.

Our lead touch program maintains a conversation with webinar leads to move them toward a follow-up action. The program includes an executive summary of webinar highlights for those who didn’t attend, an easy-to-share file for those that did, and another lead generation vehicle to add to your website.

SIMPLE DETAILS

  • Follow-up emails sent at intervals
  • Co-branded marketing piece included that summarizes key highlights from webinar
  • Attendees and registrants-only targeted separately
  • Summary reporting at close

USEFUL FOR

  • Generating leads
  • Nurturing qualified prospects
  • Creating content

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