- Large canvas, full rich media interactivity
- High impact engagement features – scroll, click, hover & touch – allow user to explore up to 5 segments of the creative
- Viewer controls ad experience
- Showcasing content
- Highlighting products
- Repackaging content
Initial dimension: 300×600
Total expanded dimension: 300×3000
Client supplies: 3rd party tags or HTML5 (as 3rd party tag, DoubleClick Studio creative, or DCM tag)
Action: 300×600 viewable window in which total ad size of 300×3000 scrolls (5-300×600 segments). Scroll is user initiated.
Max Initial File Load Size: 200K; 300K polite download.
Borders: Creatives without border must have high contrast background color that doesn’t mimic the background color of the website.
Animation on initial load should not last more than 15 seconds. Unlimited for user initiated animation.
Audio/Video must have visible functioning controls (play/pause, mute, stop). Audio muted on initial load. 1.1 MB additional file size allowed for host-initiated video. Unlimited file size for user-initiated video.