- Full rich media interactivity
- Fixed, adhesion ad unit that sits at the bottom of the browser, remaining in the user’s view, even as they scroll the page
- Begins collapsed, on click or extended hover the ad spawns a larger canvas that can support social, video and custom content integrations
- Spotlighting content
- Product awareness
- Persistent visibility
Initial dimension: 100×100
Expanded dimension: 500×100
Initial dimensions: 970×40, 970×90 or 1200×90
Expanded dimensions: Up to 970×410 or 1200×410
Client supplies: all creative assets, including designed layouts, pre-built animations and instructions for interactive components. Penton will execute final tag for all Floor ad units.
Action: Persistent unit that sits at the bottom of the screen. Expands up from center at extended hover or user initiated click. Closes via obvious “close” text or “X”.
Max Initial File Load Size: 200K; 300K polite download.
Borders: Creatives without border must have high contrast background color that doesn’t mimic the background color of the website.
Supported assets for production: Videos / HTML5 source files / JPEG or PSD /Social Feeds
Animation on initial load should not last more than 15 seconds. Unlimited for user initiated animation.
Audio/Video must have visible functioning controls (play/pause, mute, stop). Audio muted on initial load. 1.1 MB additional file size allowed for host-initiated video. Unlimited file size for user-initiated video.
Close Button: Close “X” required in upper right hand corner on initial and expanded states.