- Full rich media interactivity
- Half-Page page ad unit expands to one of our largest screen sizes at user click
- Opportunity to fit multiple assets – advertiser messaging, video, image gallery, product samples, etc.
- The viewer stays in control of the ad experience
- Large visual canvas, great for images, messaging, and showcasing multiple assets
- Content marketing
- Product awareness, specs, demos, videos,
- High-impact awareness, branding
Initial dimension: 300×600
Expanded dimension: 970×700
Client supplies: 3rd party tags or HTML5 (as 3rd party tag, DoubleClick Studio creative, or DCM tag)
Action: Expands to left at extended hover or user-initiated click. Closes via obvious “close” text or “X”.
Max Initial File Load Size: 200K; 300K polite download.
Borders: Creatives without border must have high contrast background color that doesn’t mimic the background color of the website.
Animation on initial load should not last more than 15 seconds. Unlimited for user initiated animation.
Audio/Video must have visible functioning controls (play/pause, mute, stop). Audio muted on initial load. 1.1 MB additional file size allowed for host-initiated video. Unlimited file size for user-initiated video.