- Full rich media interactivity
- Auto-expanding canvas allows for extended viewability of videos, photos, animations, etc.
- Seamlessly retracts after a set period, or if the user opts to close the ad
- Storytelling in an attention-grabbing way
- Content marketing
- Product awareness
Initial dimensions: 970×90
Expanded dimension: 970×415
Client supplies: 3rd party tags or HTML5 (as 3rd party tag, DoubleClick Studio creative, or DCM tag)
Action: Expanded unit “pushes” page content down rather than expanding over page content at extended hover or user-initiated click. Closes via obvious “close” text or “X”
Max Initial File Load Size: 200K; 300K polite download.
Borders: Creatives without border must have high contrast background color that doesn’t mimic the background color of the website.
Animation on initial load should not last more than 15 seconds. Unlimited for user initiated animation.
Audio/Video must have visible functioning controls (play/pause, mute, stop). Audio muted on initial load. 1.1 MB additional file size allowed for host-initiated video. Unlimited file size for user-initiated video.