Research provides valuable insight and guidance to more deeply understand your audience, expand into new markets, test product concepts or refine your strategic plans. Often the research can be released as an industry study – establishing your brand as an authority. When your company has questions, our team of highly accredited research experts can deliver answers.
Market research + expert intelligence around an industry issue.
Develop thought leadership and drive leads with this market-facing research report. Comprehensive market research is coupled with analysis from a subject-matter expert around an industry hot-button issue. The resulting 25-30 page report dives deep into the heart of the topic to help readers understand the forces at play and gain intelligent insights for smart decision-making.
Market research around a specific industry issue.
Provide your target audience with research-backed data on hot-button issues. Industry Insight studies can measure top pain points, organizational impacts, and future outlooks on a specific topic. The results are presented in a 10-15 page report that provides readers with a clear understanding of the topic, and helps them benchmark their position on the topic relative to their peers.
Research data to power your content marketing activities.
In today’s highly competitive content marketing space, average content is just not cutting it anymore. Users expect content that is objective, visual and high-value. Content Kickstart helps inform on the type of content that will be most effective with prospective customers, while also providing rich data to inject directly into your content marketing assets.
Helping you measure awareness & perception of your brand.
Your customers & prospects matter, and so do their opinions. Our in-depth market research will help you better understand the market perceptions around your brand, brand awareness & recall, purchase intent, and more. Providing valuable insight into the positioning of your brand among your competitors so you can take your marketing strategy to the next level.
Analysis & benchmarking of social marketing activities.
Social Media marketing is a top marketing tactic and it’s getting increased marketing budget, but many marketers struggle to show return. Do you really know how your social media marketing is performing relative to your competitors? Do you know what content is most effective with your prospects? We leverage social listening technologies and research analysis to provide social marketers with competitive benchmarking and the valuable insight needed to be highly effective.
Custom research to meet specific objectives.
Whether you need intelligence to help inform a business strategy, market feedback on product concepts, or deeper understanding prospects, we have you covered. With Informa Engage you have access to all the critical ingredients — deep research expertise, trusted brands, rich audience databases and design services to help bring data to life.
RESEARCH PROJECTS TYPES
*Pricing and timeline based on specific project scope