RESEARCH

Discover what’s on the minds of your target audiences.

HOME > RESEARCH
research_cover

We identify your buyers needs and gaps.
You leverage research to inform marketing strategies.

Research provides valuable insight and guidance to more deeply understand your audience, expand into new markets, test product concepts or refine your strategic plans. Often the research can be released as an industry study – establishing your brand as an authority. When your company has questions, our team of highly accredited research experts can deliver answers.

Useful for

Content Marketing

Research provides the basis for data-rich content for infographics, whitepapers, webinars and blogs.

Marketing Strategy

Insight studies can help you with everything from messaging to where, when and how to reach your target audience.

Thought Leadership

Research based content gives your brand credibility and prominence in a crowded marketplace.

Research solutions

State of the Market
State of the Market Research

State of the Market

Market research + expert intelligence around an industry issue.

Develop thought leadership and drive leads with this market-facing research report. Comprehensive market research is coupled with analysis from a subject-matter expert around an industry hot-button issue. The resulting 25-30 page report dives deep into the heart of the topic to help readers understand the forces at play and gain intelligent insights for smart decision-making.

DETAILS

  • 20-question, editorially-driven survey, includes 2 custom questions
  • 200+ respondents from target audience
  • Market-facing research report with expert analysis (25-30 pages)
  • Turnkey, multi-channel marketing campaign (email, newsletter, site & social)
  • Dedicated landing page featuring report + 3 customer assets to capture leads
  • 200-300 leads, delivered over 3 months
  • Full respondent data tables provided
  • Exclusive sponsorship + unlimited data usage rights
Industry Insight
Industry Insight

Industry Insight

Market research around a specific industry issue.

Provide your target audience with research-backed data on hot-button issues. Industry Insight studies can measure top pain points, organizational impacts, and future outlooks on a specific topic. The results are presented in a 10-15 page report that provides readers with a clear understanding of the topic, and helps them benchmark their position on the topic relative to their peers.

DETAILS

  • 15-question, editorially-driven survey
  • 100+ respondents from target audience
  • Market-facing research report (10-15 pages)
  • Turnkey, multi-channel marketing campaign (email, newsletter, site & social)
  • Dedicated landing page featuring report to capture leads
  • 150 leads, delivered over 3 months
  • Full respondent data tables provided
  • Exclusive sponsorship + unlimited data usage rights
Content Kickstart
Content Kickstart

Content Kickstart

Research data to power your content marketing activities.

In today’s highly competitive content marketing space, average content is just not cutting it anymore. Users expect content that is objective, visual and high-value. Content Kickstart helps inform on the type of content that will be most effective with prospective customers, while also providing rich data to inject directly into your content marketing assets.

DETAILS

  • 15-question survey, collaborative creation
  • 100+ respondents from target audience
  • Graphical summary report provided (10-15 pages)
  • Full respondent data tables provided
  • Exclusive + unlimited usage rights
Brand Perception
Brand Pereption

Brand Perception

Helping you measure awareness & perception of your brand.

Your customers & prospects matter, and so do their opinions. Our in-depth market research will help you better understand the market perceptions around your brand, brand awareness & recall, purchase intent, and more. Providing valuable insight into the positioning of your brand among your competitors so you can take your marketing strategy to the next level.

DETAILS

  • 15-question survey, collaborative creation
  • 100+ respondents from target audience
  • Graphical summary report provided (10-15 pages)
  • Full respondent data tables provided
  • Exclusive + unlimited usage rights
Social Intelligence
Social Intelligence

Social Intelligence

Analysis & benchmarking of social marketing activities.

Social Media marketing is a top marketing tactic and it’s getting increased marketing budget, but many marketers struggle to show return. Do you really know how your social media marketing is performing relative to your competitors? Do you know what content is most effective with your prospects? We leverage social listening technologies and research analysis to provide social marketers with competitive benchmarking and the valuable insight needed to be highly effective.

DETAILS

  • Study monitors your company’s social activity, along with two of your competitors
  • Choose three social platforms for analysis: Facebook, LinkedIn, Twitter, YouTube, & Instagram
  • Deep analysis around audience and content for each platform
  • Graphical report (10-15 pages) includes a summary & recommendation for each platform
  • Exclusive + unlimited usage rights
Strategic Insight Research
research_thumb1.0

Strategic Insight Research

Custom research to meet specific objectives.

Whether you need intelligence to help inform a business strategy, market feedback on product concepts, or deeper understanding prospects, we have you covered. With Informa Engage you have access to all the critical ingredients — deep research expertise, trusted brands, rich audience databases and design services to help bring data to life.

RESEARCH PROJECTS TYPES

  • Best Practices
  • Social Listening
  • Buyer Journey Mapping
  • Persona Development
  • Market Viability Testing
  • Brand/Product Positioning
  • Ad Message & Creative Testing
  • Gap & Positioning Analysis

*Pricing and timeline based on specific project scope

Start typing and press Enter to search