Cost Estimates:
Informa Engage Internal Hours ($80 per hour)
- Program Management: 20 hours
- Digital Events: 8 hours
- Campaign Marketing: 15 hours
- Set Up/Reporting: 1 hour
- Design: 28 hours
- Research: 50 hours
- Total Internal Hours: 122 hours
Informa Engage Subtotal: $9,760
Added: In-Market or Outsourced Analyst/Editor, Research Report (1x): $5,000
Added: In-Market or Outsourced Analyst/Editor, Blog Posts (4x): $3,000
Added: In-Market or Outsourced Analyst/Editor, Webinar Moderator (1x): $2,000
Added: In-Market or Outsourced Analyst/Editor Subtotal: $10,000
Total Cost Estimate: $19,760
- Target Profit Margin, Single Sponsor ($75K client price): 74%
- Target Profit Margin, Multi-Sponsor ($100K client price): 80%
*Cost estimates may vary based on scope of program
**Cost estimates may vary based on Analyst/Editor rates (i.e. in-market vs outsource)
