- Full rich media interactivity
- Fixed, adhesion ad unit that sits at the bottom of the browser, remaining in the user’s view, even as they scroll the page
- Begins collapsed, on user-initiated click the ad spawns a larger canvas that can support social, video and custom content integrations
- Spotlighting content
- Product awareness
- Persistent visibility
Initial dimension: 100×100
Expanded dimension: 500×100
Initial dimensions: 970×40, 970×90 or 1200×90
Expanded dimensions: Up to 970×410 or 1200×410
Client supplies: all creative assets, including designed layouts, pre-built animations and instructions for interactive components. Informa Engage will execute final tag for all Floor ad units.
Action: Persistent unit that sits at the bottom of the screen. Expands up from center at user initiated click. Closes via obvious “close” text or “X”.
Max Initial File Load Size: 200K; 300K polite download.
Borders: Creatives without border must have high contrast background color that doesn’t mimic the background color of the website.
Supported assets for production: Videos / HTML5 source files / JPEG or PSD /Social Feeds
Animation on initial load should not last more than 15 seconds. Unlimited for user initiated animation.
Audio/Video must have visible functioning controls (play/pause, mute, stop). Audio muted on initial load. 1.1 MB additional file size allowed for host-initiated video. Unlimited file size for user-initiated video.
Close Button: Close “X” required in upper right hand corner on initial and expanded states.