Overview
Production
Promotion
Client Deliverables
Rates
Sales Resources
Examples
FAQs
Overview
Content Multiplier - Overview
Drive more audience engagement and higher quality leads without increasing workload capacity. Content Multiplier amplifies marketing ROI by creating video and content assets that help brands stay top of mind with little to no effort. AI functionality does the heavy lifting by converting 1 video asset into over 10 powerful content assets that can be used across marketing channels. Save time and increase output with Content Multiplier.
Product Value Proposition
Accelerate content creation by converting a video into over 10 content assets
Product Objectives
Asset Creation Content
Amplification Content
Engagement Extend life of Webinar/Event
Production
Content Multiplier - Production
Drive more audience engagement and higher quality leads without increasing workload capacity. Content Multiplier amplifies marketing ROI by creating video and content assets that help brands stay top of mind with little to no effort. AI functionality does the heavy lifting by converting 1 video asset into over 10 powerful content assets that can be used across marketing channels. Save time and increase output with Content Multiplier.
Production Timeline
Delivery turnaround: 5 business days
Delivery variable: client responsiveness
Required from Client/Sponsor
Client materials received in advanced based on original program, but will require the following: Company logo
Company website, destination URL
100 word webinar/event abstract
Presenter information: Name/Title/Headshot/Bio
Up to 3 related assets (i.e. white papers, videos, blogs, etc.)
Accompanying PowerPoint presentation, if applicable
MP4 video if utilizing something other than a webinar
Required from Informa
Brand logo(s)
Brand colors
Brand website, destination URL
Product Details
Co-branded interactive landing page, highlighting key moments
5 - 10 engaging video moments to focus on the most valuable key points
60 - 90 second video trailer, compilation of key moments
Videos and transcripts can be used for social media, email, and website content
Unlimited usage rights to distribute co-branded Informa videos
Language translation subtitle capabilities
3 related assets can be included on dedicated landing page
Promotion
Content Multiplier - Promotion
Before selling any promotion, please decide who is responsible for managing promotion.
You have three choices:
- The Informa brand manages all marketing promotion
- Informa Engage manages all marketing promotion
- Hybrid approach where the Informa brand and Informa Engage works together
To ensure accurate promotion estimates and set realistic expectations, please consult with Informa Engage before sharing counts with customers.
Promotion Duration
Promotion Details
Client Deliverables
Content Multiplier - Client Deliverables
Drive more audience engagement and higher quality leads without increasing workload capacity. Content Multiplier amplifies marketing ROI by creating video and content assets that help brands stay top of mind with little to no effort. AI functionality does the heavy lifting by converting 1 video asset into over 10 powerful content assets that can be used across marketing channels. Save time and increase output with Content Multiplier.
Product Deliverables
Interactive co-branded landing page
Portal web page with full suite of assets and export/share functionality
60 - 90 second video trailer, compilation of key moments
5 - 10 key moment videos (quantity dependent on length & topic)
5-10 key moment text transcripts
Full video text transcript
Full video with enhanced audio
Gif of each video
Rates
Content Multiplier - Rates
Rates are approximate and based on a standard product solution. For programs that fall outside the standard offering (i.e., custom or bespoke), please consult with your Program Manager to ensure accurate pricing and scoping.
Sales Model
Single Sponsor Opportunity
Suggested Rate Card
Content Multiplier: $5,000 USD
Suggested Sales Discount
Content Multiplier: $3,750 USD
Informa Engage Cost Include
Informa Engage Costs Do Not Include
Sales Resources
Content Multiplier - Sales Resources
No data was found
Examples
Content Multiplier - Examples
No data was found
FAQs
Content Multiplier - FAQs
Can I offer leads with this product?
This product does not include a lead gen offering, nor should it be sold with leads. However, you can create an additional sales opportunity by upselling this product to also include a separate content syndication program that will run concurrent with the campaign. Total leads and duration of campaign will be determined by the pricing package you add to the program.
How long is production for this product?
The typical delivery turnaround time on a standard FastChat is 4-6 weeks. Client responsiveness and involvement in developing key takeaways may impact delivery timeline.
Where does the product live?
The product typically lives on an accompanying landing page, but can also be embedded within eligible Informa sites. Please reach out to your Program Manager to learn if your site is eligible.
