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About
Working Together
Idea Book
About
Working Together
Idea Book
Product Guide
Insights
Contact
Product Guide
Insights
Contact
Scott Harris
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Event Amplification
RESOURCES
EAS Overview, Example Presentation
Event Amplification: Overcoming Objections
How Post-Event Digital Marketing Enhances ROI
The Future of Live Event Engagement
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Webinar Services
RESOURCES
10 Tips for Choosing a Webinar Topic
5 Engaging Questions: Webinars, Virtual Experiences and Beyond – The Essentials for Selling Digital Events
Creating Engaging Webinar Slides
Webcam Best Practices
Webinar Presenter Checklist
Webinar Services Glossary
Webinars & Virtual Experiences
Sales Enablement
RESOURCES
Best Practices: Digital Media Formulas
Best Practices: Open-Ended Questions
Best Practices: Prospecting Emails
Best Practices: Strategies for Selling Marketing Services
Guide to Developing Case Studies
Guide to Influencer Marketing
Product Objectives Glossary
Sales Corner
Sales Resource: LTV of Programs
Sales Resource: Using Data for Outreach
Sell Sheets: Full Product Portfolio
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Research
RESOURCES
5 Engaging Questions: Quick Tips on Selling Commercial Research
Audience Survey: Information Needs & Preferences
Best Practices: Survey Question Development
Customer Survey: Objectives, Tactics, & Channels
Event Marketing Survey Summary Report, 2024
Research Services: Introduction & Overview
Research Solutions Glossary
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Lead Services
RESOURCES
5 Engaging Questions: Understanding Lead Generation
A/B Testing for Beginners
Content Syndication Best Practices
Email Frequency – Tech Market
Email Frequency – Third Party
Lead Generation VS Direct Response Marketing
Lead Services Glossary
Marketing Qualified Lead VS Sales Qualified Lead
MQLs Best Practices
Purchased Lead Warming
Selling Lead Gen
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Data Marketing
RESOURCES
5 Engaging Questions: Best Practices for Custom Partner Email
Account-Based Marketing Targeted Media
Audience Extension Specifications
Data Marketing Glossary
Data Marketing Solutions Overview
Data Protection: Regulation and Privacy
Guide to Audience Segmentation
Guide to Data Sources
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Content Marketing
RESOURCES
5 Engaging Questions: How to Give a Successful Video Interview
Content Marketing Glossary
Guide to Launching an Editorial Podcast
The 411 on Video in B2B Email
The Buyer’s Journey
Top 10 Video Interview Formats
Webcam Best Practices
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Advertising
RESOURCES
Ad Types & Specs
Advertising Benchmarks
Advertising Glossary
Power of Digital Advertising
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Informa Engage
RESOURCES
Data Protection: Regulation and Privacy
Informa Engage Insights & Data Analytics Hub
Informa Engage Marketing Insights
Informa Engage: Access & Login
Informa Engage: Marketing Services
Informa Engage: Overview
Informa Engage: Product Tiers
Informa Engage: Program Management
Informa Engage: Recharges Explained
My Informa Engage: Meet Your Dedicated Team
