Working with
Informa Engage
A Perfect Partnership
Think of Informa Engage as your strategic partner. Think of us as your secret weapon, providing your business with an unfair advantage over your competitors.
Your domain expertise, brand authority, and audience reach
+
Engage specialist expertise, execution engine, and innovative solutions
=
unbeatable proposition.
Onboarding & Set-up
- Our process starts with a readiness consultation to assess your existing brand capabilities and align on marketing services objectives.
- We’ll work with you to identify the right products, packages, price points, and promotion tactics that will activate meaningful results across your audience and customers.
- Once a specific go-to market plan is established for your brands, we focus on equipping your team with the right training, tools, and sales collateral to arm your team with the knowledge and confidence they’ll need to inspire success.
Sell, Execute, Refine
- We then operate as your end-to-end partner throughout the sales process, from pre-sales support to post-sale execution, enabling your team to spend more time focused on the customer, building stronger, more meaningful sales opportunities.
The Business Model
The Informa Engage team of digital experts operate across Informa divisions. We act as an internal marketing services agency that focuses exclusively of revenue-generating activities
- 100% of all revenues associated with marketing services are recognized on the brand P&Ls.
- Engage recognizes no revenue or profit
- 100% of Engage costs are absorbed by our internal partners
- Businesses supported by Informa Engage receive a “recharge” for the work we support.
- Recharges are primarily determined by the amount of Engage team time spent supporting business
- For a deeper dive on How Engage recharges work, please click here.
