Idea Book Archives - Informa Engage

Create Compelling Explanation Video

A short-form video usually used for marketing or sales purposes that highlights a company’s product, service, or business idea in a compelling and efficient way.

Build Intrigue Through a Pre-Event Experience

The Market Research Event is the global stage for advancing the business value of insights and consumer research and its profound impact on the future health of a business.

Bringing the Heat on the Tradeshow Floor

Sterno leveraged the At-the-Stand product at Catersoure to show off their new products beyond the tradeshow walls.

Making an Impact with a Brand Story

Sometimes a brand needs to create an evocative – emotional experience. And that is exactly what client Sabinsa asked for. We packed our filmmaking gear and headed out to India to help capture their brand story – with a custom video.

Bring Data to Life Through Visual Storytelling

Storyscapes transform data into a visually engaging web experience; combining content, imagery, and interactive elements into a compelling narrative to engage target audiences. Together, these elements put your data into context and communicate insights that deliver real value for key decision-makers.

CREATE with Confidence

Have a vision for a special market opportunity? Know that your partners at Informa Engage stand ready to help turn your team’s vision into a reality. From custom site builds to platform/product integrations, we can help architect and execute a viable solution that is engineered properly to support associated marketing services activities. See the CREATE example here from Informa Connect’s NRN team.

Video-based Industry Interviews

Fast-Chat is an Engage product offering that is designed to help bring industry experts together in a video-based Q&A format. The video is housed within a customized, branded landing page that provides users with easy access to supporting materials ad/or additional video discussions. Fast Chats are an ideal way for marketers to align with your trusted brand and stay in front of the industry. Ideal for product launch, topic alignment, or to provide an executive with market exposure.

Goodbye PDF, Hello UX

Leveraging Engage’s design team, Light Reading and Omdia have been able to convert products that were previously created in a flat PDF format into far more engaging web-based offering. The result is better experience for users, and the ability to track richer engagement metrics for marketers. Check out the Market Leader Program (MLP) demo from Informa Tech as an example.

Rise Up That Special Idea

Restaurants Rise is a special, custom destination site developed for Nation’s Restaurant News to house live & on-demand sessions with content assets in a customized branded UX. Offering leverages an embedded Content Gateway from ON24, along with custom site development, program management and campaign marketing. What special mark opportunity do you want to rise up and seize? Talk to Engage to see how we can help bring your special program to the next level.