Given all the time, energy and investment that goes into a webinar, it should be way more than a simple one-and-done tactic for generating leads or registrants.
- Web-based guide to capture webinar key points
- 3-5 key takeaways from webinar
- Short video segments from webinar
- On-ramp to gated webinar
- Up to three related assets
- Speaker bios with social links
- Marketing Promotion: included
The real underlying value of a webinar is the content itself, which when used strategically, will serve as a catalyst to engage audiences with content-rich experiences after the live event. Effectively repurposed, webinar content will open doors to a broader audience, nurturing prospects along their journey until they’re ready to purchase.
Webinar Key Takeaways capture the central themes from a live webinar and breathes new life into the content by framing it through a visual, interactive experience. This not only enhances ROI for marketers by extending the shelf life of their webinar, it expands their reach to a broader audience by making the content more accessible. The multi-media approach benefits buyer personas looking for topline educational material to support their goals but lack the time to sit through an in-depth video presentation.
Webinar Key Takeaways provide an easily recognizable value proposition in a world where audiences are bombarded by an overload of information sources competing for attention. The C-Suite and Senior Executive decision makers are examples of highly desired webinar attendees, but also notoriously difficult to secure because they lack the time. Like many executives, they’re hesitant to take time away from their busy schedule unless they are convinced they’ll receive significant value in return. Webinar Key takeaways appeal to the needs of B2B professionals by communicating a concise statement of information that returns time-saving value in alignment with the ongoing demands of their schedule.
Webinar Key Takeaway
Expert-led, research and content program that fuels customer demand.
- Marketing Promotion: included
- Lead Gen Guarantee: n/a
Informa Engage Execution Cost Estimate:
- Total Internal Hours: 20 ($80 per hour)
- Program Management: 6 hours
- Campaign Marketing: 5 hours
- Campaign Reporting: 1 hour
- Design: 8 hours
- Transcription content work: $1,000
- Total Cost Estimate: $2,600
- Target Profit Margin: 69%
Option: can be applied for in-person and/or virtual events; provided quality audio/video recording is available for transcription
*Costs may vary based on scope of program
For more information on production requirements, contact your dedicated program manager. More information for prduction will be available soon.
- Program Management: 20 hours
- Digital Events: 8 hours
- Campaign Marketing: 15 hours
- Set Up/Reporting: 1 hour
- Design: 28 hours
- Research: 50 hours
- Total Internal Hours: 122 hours
Informa Engage Subtotal: $9,760
- Target Profit Margin, Single Sponsor ($75K client price): 74%
- Target Profit Margin, Multi-Sponsor ($100K client price): 80%
Webinar Key Takeaway
Expert-led, research and content program that fuels customer demand.
- Marketing promotion: 1 month
- Live duration: 12 months
- Delivery turnaround: 4-6 weeks
- Delivery variable: client responsiveness
- Company logo
- Speaker bios, headshots, social links/email
- Up to 3 assets for inclusion on landing page
- Destination URL for click-thru to client site
For more information on production requirements, contact your dedicated program manager.
Webinar Key Takeaway
Expert-led, research and content program that fuels customer demand.
- Digital asset (site URL) provided to client
- Example program reporting metrics
- Page views by sections/takeaways
- Time spent by section/takeaways
- Click-throughs on links
- Referrals to full webinar
- Clicks to client website
- If applicable: Video starts, total/average video play duration
For more information on client deliverables, contact your dedicated program manager.
Webinar Key Takeaway
Expert-led, research and content program that fuels customer demand.
- Marketing Promotion: included
- Lead Gen Guarantee: n/a
Informa Engage Execution Cost Estimate:
- Total Internal Hours: 20 ($80 per hour)
- Program Management: 6 hours
- Campaign Marketing: 5 hours
- Campaign Reporting: 1 hour
- Design: 8 hours
- Transcription content work: $1,000
- Total Cost Estimate: $2,600
- Target Profit Margin: 69%
Option: can be applied for in-person and/or virtual events; provided quality audio/video recording is available for transcription
*Costs may vary based on scope of program
For more information on production requirements, contact your dedicated program manager. More information for prduction will be available soon.
Webinar Key Takeaway
Expert-led, research and content program that fuels customer demand.
Webinar Key Takeaway
Expert-led, research and content program that fuels customer demand.
Webinar Key Takeaway
Expert-led, research and content program that fuels customer demand.
Yes, we can create the same offering regardless of whether we produced the webinar or not. We’d just need access to the sponsor webinar and some additional materials used in original webinar such as speaker information and headshot, sponsor logo, slides used. Note that production timeline would likely be slightly longer as a result.
Delivery turnaround time on a typical Webinar Key Takeaway is between 3-4 weeks. Client responsiveness and level of involvement in content of the takeaways developed are the key variables that could alter production timeline.
The digital asset itself (site url) is the primary deliverable provided back to sponsor.
Additionally, the following program metrics will be provided:
- Page views by sections/takeaways
- Time spent by section/takeaways
- Click-throughs on links
- Referrals to full webinar page