Given all the time, energy and investment that goes into a webinar, it should be way more than a simple one-and-done tactic for generating leads or registrants.

The real underlying value of a webinar is the content itself, which when used strategically, will serve as a catalyst to engage audiences with content-rich experiences after the live event. Effectively repurposed, webinar content will open doors to a broader audience, nurturing prospects along their journey until they’re ready to purchase.

Webinar Key Takeaways capture the central themes from a live webinar and breathes new life into the content by framing it through a visual, interactive experience. This not only enhances ROI for marketers by extending the shelf life of their webinar, it expands their reach to a broader audience by making the content more accessible. The multi-media approach benefits buyer personas looking for topline educational material to support their goals but lack the time to sit through an in-depth video presentation.

Webinar Key Takeaways provide an easily recognizable value proposition in a world where audiences are bombarded by an overload of information sources competing for attention. The C-Suite and Senior Executive decision makers are examples of highly desired webinar attendees, but also notoriously difficult to secure because they lack the time. Like many executives, they’re hesitant to take time away from their busy schedule unless they are convinced they’ll receive significant value in return. Webinar Key takeaways appeal to the needs of B2B professionals by communicating a concise statement of information that returns time-saving value in alignment with the ongoing demands of their schedule.

The Market Leader Program harnesses the voice of Informa’s influential audience to create an insightful, and data-driven content program, designed to educate your buyers on the key trends of your market. Each stage of this four-part program builds on the Informa’s proven framework of awareness and lead generation initiatives to create an immersive customer-centric experience for true thought leadership series that delivers a continuous ROI.

Our expert analysts identify the most critical trends of your industry, then design and implement an audience survey to unlock actionable insights from our B2B communities. Survey results are transformed into an interactive, co-branded report, to help buyers stay competitive and increase performance. Incorporated into the interactive report, Sponsors receive a blog post based on the research and tailored to their distinctive market position and expertise. Finally, a roundtable webinar provides sponsors with an opportunity to expand upon research data and showcase relevant perspectives to galvanize potential customers into action.