Portfolios Archive - Informa Engage

Create Compelling Explanation Video

A short-form video usually used for marketing or sales purposes that highlights a company’s product, service, or business idea in a compelling and efficient way.

Build Intrigue Through a Pre-Event Experience

The Market Research Event is the global stage for advancing the business value of insights and consumer research and its profound impact on the future health of a business.

Webinar Key Takeaway Backup

Product Guide

Webinar Key Takeaway

Expert-led, research and content program that fuels customer demand.

Given all the time, energy and investment that goes into a webinar, it should be way more than a simple one-and-done tactic for generating leads or registrants.

The real underlying value of a webinar is the content itself, which when used strategically, will serve as a catalyst to engage audiences with content-rich experiences after the live event. Effectively repurposed, webinar content will open doors to a broader audience, nurturing prospects along their journey until they’re ready to purchase.

Webinar Key Takeaways capture the central themes from a live webinar and breathes new life into the content by framing it through a visual, interactive experience. This not only enhances ROI for marketers by extending the shelf life of their webinar, it expands their reach to a broader audience by making the content more accessible. The multi-media approach benefits buyer personas looking for topline educational material to support their goals but lack the time to sit through an in-depth video presentation.

Webinar Key Takeaways provide an easily recognizable value proposition in a world where audiences are bombarded by an overload of information sources competing for attention. The C-Suite and Senior Executive decision makers are examples of highly desired webinar attendees, but also notoriously difficult to secure because they lack the time. Like many executives, they’re hesitant to take time away from their busy schedule unless they are convinced they’ll receive significant value in return. Webinar Key takeaways appeal to the needs of B2B professionals by communicating a concise statement of information that returns time-saving value in alignment with the ongoing demands of their schedule.

Product Elements:

Webinar Key Takeaway

Expert-led, research and content program that fuels customer demand.

Specific timelines will vary by each product

Production Timeline

Production to commence upon receipt of all signed insertion orders / contracts

Materials Required from Client:

Delivery variable: client responsiveness

More Information:

For more information on production requirements, contact your dedicated program manager.

Webinar Key Takeaway

Expert-led, research and content program that fuels customer demand.

Specific Promotion Package to be developed in partnership with your market, but may include:

More Information:

For more information on promotion requirements, contact your dedicated program manager.

Webinar Key Takeaway

Expert-led, research and content program that fuels customer demand.

Page views by sections/takeaways
Time spent by section/takeaways
Click-throughs on links
Referrals to full webinar
Clicks to client website
If applicable: Video starts, total/average video play duration

More Informaton:

For more information on client deliverables, contact your dedicated program manager.

* Informa Engage will optimize promotion placements based on performance

Rates

Suggested Client Pricing:

$8,500

Single Webinar:

Marketing Promotion: Included

Lead Gen Guarantee: n/a

Execution Cost Estimate:

Total Internal Hours:

20 ($80 hr.)

Transcription Content Work:

$1,000

Total Cost Estimate:

$2,600

Target Profit Margin:

69%

Options:

Can be applied for in-person and/or virtual events; provided quality audio/video recording is available for transcription.

*Costs may vary based on scope of program

Webinar Key Takeaway

Expert-led, research and content program that fuels customer demand.

Sell sheet

Market-Facing Template

Playbook

Keys to Sales Success

Best Practices

Editorial Content Recommendations

Case Study

Sell sheet

Editorial Content Recommendations

Webinar Key Takeaway

Expert-led, research and content program that fuels customer demand.

Webinar Key Takeaway

Expert-led, research and content program that fuels customer demand.

Yes, we can create the same offering regardless of whether we produced the webinar or not. We’d just need access to the sponsor webinar and some additional materials used in original webinar such as speaker information and headshot, sponsor logo, slides used. Note that production timeline would likely be slightly longer as a result.

Delivery turnaround time on a typical Webinar Key Takeaway is between 3-4 weeks. Client responsiveness and level of involvement in content of the takeaways developed are the key variables that could alter production timeline.

Sponsor logo, speaker bios, headshots and social links, up to 3 assets for inclusion on landing page, destination URL for click-thru to client site.

Dedicated emails, newsletter inclusion, onsite promo placements, social media promotion, in-article video (where available)

The digital asset itself (site url) is the primary deliverable provided back to sponsor.
Additionally, the following program metrics will be provided:

Page views by sections/takeaways
Time spent by section/takeaways
Click-throughs on links
Referrals to full webinar page

Scott Harris

VP, Sales Enablement

Scott.Harris@informa.com

Connect on Teams

Webinar Key Takeaway

All Products / Content Marketing / Webinar Key Takeaway

Webinar Key Takeaway

Expert-led, research and content program that fuels customer demand.

Given all the time, energy and investment that goes into a webinar, it should be way more than a simple one-and-done tactic for generating leads or registrants.

The real underlying value of a webinar is the content itself, which when used strategically, will serve as a catalyst to engage audiences with content-rich experiences after the live event. Effectively repurposed, webinar content will open doors to a broader audience, nurturing prospects along their journey until they’re ready to purchase.

Webinar Key Takeaways capture the central themes from a live webinar and breathes new life into the content by framing it through a visual, interactive experience. This not only enhances ROI for marketers by extending the shelf life of their webinar, it expands their reach to a broader audience by making the content more accessible. The multi-media approach benefits buyer personas looking for topline educational material to support their goals but lack the time to sit through an in-depth video presentation.

Webinar Key Takeaways provide an easily recognizable value proposition in a world where audiences are bombarded by an overload of information sources competing for attention. The C-Suite and Senior Executive decision makers are examples of highly desired webinar attendees, but also notoriously difficult to secure because they lack the time. Like many executives, they’re hesitant to take time away from their busy schedule unless they are convinced they’ll receive significant value in return. Webinar Key takeaways appeal to the needs of B2B professionals by communicating a concise statement of information that returns time-saving value in alignment with the ongoing demands of their schedule.

Product Elements:

Webinar Key Takeaway

Expert-led, research and content program that fuels customer demand.

Specific timelines will vary by each product

Production Timeline

Production to commence upon receipt of all signed insertion orders / contracts

Materials Required from Client:

Delivery variable: client responsiveness

More Information:

For more information on production requirements, contact your dedicated program manager.

Webinar Key Takeaway

Expert-led, research and content program that fuels customer demand.

Specific Promotion Package to be developed in partnership with your market, but may include:

More Information:

For more information on promotion requirements, contact your dedicated program manager.

Webinar Key Takeaway

Expert-led, research and content program that fuels customer demand.

Page views by sections/takeaways
Time spent by section/takeaways
Click-throughs on links
Referrals to full webinar
Clicks to client website
If applicable: Video starts, total/average video play duration

More Informaton:

For more information on client deliverables, contact your dedicated program manager.

* Informa Engage will optimize promotion placements based on performance

Webinar Key Takeaway

Expert-led, research and content program that fuels customer demand.

Single webinar: $8,500

Informa Engage Execution Cost Estimate:

Option: can be applied for in-person and/or virtual events; provided quality audio/video recording is available for transcription

*Costs may vary based on scope of program

More Informaton:

For more information on production requirements, contact your dedicated program manager. More information for prduction will be available soon.

* Informa Engage will optimize promotion placements based on performance

Webinar Key Takeaway

Expert-led, research and content program that fuels customer demand.

Sell sheet

Market-Facing Template

Playbook

Keys to Sales Success

Best Practices

Editorial Content Recommendations

Case Study

Sell sheet

Editorial Content Recommendations

Webinar Key Takeaway

Expert-led, research and content program that fuels customer demand.

Webinar Key Takeaway

Expert-led, research and content program that fuels customer demand.

Yes, we can create the same offering regardless of whether we produced the webinar or not. We’d just need access to the sponsor webinar and some additional materials used in original webinar such as speaker information and headshot, sponsor logo, slides used. Note that production timeline would likely be slightly longer as a result.

Delivery turnaround time on a typical Webinar Key Takeaway is between 3-4 weeks. Client responsiveness and level of involvement in content of the takeaways developed are the key variables that could alter production timeline.

Sponsor logo, speaker bios, headshots and social links, up to 3 assets for inclusion on landing page, destination URL for click-thru to client site.

Dedicated emails, newsletter inclusion, onsite promo placements, social media promotion, in-article video (where available)

The digital asset itself (site url) is the primary deliverable provided back to sponsor.
Additionally, the following program metrics will be provided:

Page views by sections/takeaways
Time spent by section/takeaways
Click-throughs on links
Referrals to full webinar page

Scott Harris

VP, Sales Enablement

Scott.Harris@informa.com

Connect on Teams

Market Leader Program WKT

Overview

Webinar Key Takeaways

Expert-led, research and content program that fuels customer demand.

Given all the time, energy and investment that goes into a webinar, it should be way more than a simple one-and-done tactic for generating leads or registrants.

The real underlying value of a webinar is the content itself, which when used strategically, will serve as a catalyst to engage audiences with content-rich experiences after the live event. Effectively repurposed, webinar content will open doors to a broader audience, nurturing prospects along their journey until they’re ready to purchase.

Webinar Key Takeaways capture the central themes from a live webinar and breathes new life into the content by framing it through a visual, interactive experience. This not only enhances ROI for marketers by extending the shelf life of their webinar, it expands their reach to a broader audience by making the content more accessible. The multi-media approach benefits buyer personas looking for topline educational material to support their goals but lack the time to sit through an in-depth video presentation.

Webinar Key Takeaways provide an easily recognizable value proposition in a world where audiences are bombarded by an overload of information sources competing for attention. The C-Suite and Senior Executive decision makers are examples of highly desired webinar attendees, but also notoriously difficult to secure because they lack the time. Like many executives, they’re hesitant to take time away from their busy schedule unless they are convinced they’ll receive significant value in return. Webinar Key takeaways appeal to the needs of B2B professionals by communicating a concise statement of information that returns time-saving value in alignment with the ongoing demands of their schedule.

Key Features

Web-based guide to capture webinar key points
3-5 key takeaways from webinar
Short video segments from webinar
On-ramp to gated webinar
Up to three related assets
Speaker bios with social links
Marketing Promotion: included

EXAMPLES

Market Leader Program Template

Overview

Market Leader Program

Expert-led, research and content program that fuels customer demand.

The Market Leader Program harnesses the voice of Informa’s influential audience to create an insightful, and data-driven content program, designed to educate your buyers on the key trends of your market. Each stage of this four-part program builds on the Informa’s proven framework of awareness and lead generation initiatives to create an immersive customer-centric experience for true thought leadership series that delivers a continuous ROI.

Our expert analysts identify the most critical trends of your industry, then design and implement an audience survey to unlock actionable insights from our B2B communities. Survey results are transformed into an interactive, co-branded report, to help buyers stay competitive and increase performance. Incorporated into the interactive report, Sponsors receive a blog post based on the research and tailored to their distinctive market position and expertise. Finally, a roundtable webinar provides sponsors with an opportunity to expand upon research data and showcase relevant perspectives to galvanize potential customers into action.

Key Features

Third-Party alignment with credible and independent data-driven content from Informa
Position sponsor at the forefront of trending topics or issues to meet customer priorities
Strengthen customer’s thought-leadership value with customers and prospects
Generate quality leads with a high-value assets
Content assets provided to sponsor for use in future marketing and lead nurture efforts

EXAMPLES

Market Leader Program Drawer Top Nav

Asset Creation, Awareness, Branding, Engagement, Lead Generation, Thought Leadership

Market Leader Program

Expert-led, research and content program that fuels customer demand.

The Market Leader Program harnesses the voice of Informa’s influential audience to create an insightful, and data-driven content program, designed to educate your buyers on the key trends of your market. Each stage of this four-part program builds on the Informa’s proven framework of awareness and lead generation initiatives to create an immersive customer-centric experience for true thought leadership series that delivers a continuous ROI.

Our expert analysts identify the most critical trends of your industry, then design and implement an audience survey to unlock actionable insights from our B2B communities. Survey results are transformed into an interactive, co-branded report, to help buyers stay competitive and increase performance. Incorporated into the interactive report, Sponsors receive a blog post based on the research and tailored to their distinctive market position and expertise. Finally, a roundtable webinar provides sponsors with an opportunity to expand upon research data and showcase relevant perspectives to galvanize potential customers into action.

Key Features

Third-Party alignment with credible and independent data-driven content from Informa
Position sponsor at the forefront of trending topics or issues to meet customer priorities
Strengthen customer’s thought-leadership value with customers and prospects
Generate quality leads with a high-value assets
Content assets provided to sponsor for use in future marketing and lead nurture efforts

EXAMPLES

Market Leader Program Drawer

Asset Creation, Awareness, Branding, Engagement, Lead Generation, Thought Leadership

Market Leader Program

Expert-led, research and content program that fuels customer demand.

The Market Leader Program harnesses the voice of Informa’s influential audience to create an insightful, and data-driven content program, designed to educate your buyers on the key trends of your market. Each stage of this four-part program builds on the Informa’s proven framework of awareness and lead generation initiatives to create an immersive customer-centric experience for true thought leadership series that delivers a continuous ROI.

Our expert analysts identify the most critical trends of your industry, then design and implement an audience survey to unlock actionable insights from our B2B communities. Survey results are transformed into an interactive, co-branded report, to help buyers stay competitive and increase performance. Incorporated into the interactive report, Sponsors receive a blog post based on the research and tailored to their distinctive market position and expertise. Finally, a roundtable webinar provides sponsors with an opportunity to expand upon research data and showcase relevant perspectives to galvanize potential customers into action.

Key Features

Third-Party alignment with credible and independent data-driven content from Informa
Position sponsor at the forefront of trending topics or issues to meet customer priorities
Strengthen customer’s thought-leadership value with customers and prospects
Generate quality leads with a high-value assets
Content assets provided to sponsor for use in future marketing and lead nurture efforts

PACKAGING IDEAS

Product Guide – Tabs Test

Asset Creation, Awareness, Branding, Engagement, Lead Generation, Thought Leadership

Market Leader Program

Expert-led, research and content program that fuels customer demand.

The Market Leader Program harnesses the voice of Informa’s influential audience to create an insightful, and data-driven content program, designed to educate your buyers on the key trends of your market. Each stage of this four-part program builds on the Informa’s proven framework of awareness and lead generation initiatives to create an immersive customer-centric experience for true thought leadership series that delivers a continuous ROI.

Our expert analysts identify the most critical trends of your industry, then design and implement an audience survey to unlock actionable insights from our B2B communities. Survey results are transformed into an interactive, co-branded report, to help buyers stay competitive and increase performance. Incorporated into the interactive report, Sponsors receive a blog post based on the research and tailored to their distinctive market position and expertise. Finally, a roundtable webinar provides sponsors with an opportunity to expand upon research data and showcase relevant perspectives to galvanize potential customers into action.

Sponsor Benefits

Third-Party alignment with credible and independent data-driven content from Informa
Position sponsor at the forefront of trending topics or issues to meet customer priorities
Strengthen customer’s thought-leadership value with customers and prospects
Generate quality leads with a high-value assets
Content assets provided to sponsor for use in future marketing and lead nurture efforts

1. Informa Research Study, Underwritten by Sponsor(s)

Comprehensive market research combined with analysis from a subject-matter expert around an industry hot-button topic or issue.

2. Interactive, Co-Branded Report:

Independent and data-driven analyst report derived from survey research and developed into an interactive, digital market-facing report.

3. Blog Posts

Custom blog post written on behalf of sponsor, referencing key developments from the research and personalized to reflect the sponsor’s relevant value proposition.

Blog post hosted on interactive report Blog post can be syndicated on Informa media website; per brand discretion.

Custom Webinar

Moderated roundtable webinar featuring a conversation with sponsor executives to expand upon research data and share related industry insights, challenges, and use case resolutions.

Webinar promoted on interactive report and, upon completion, will become on-ramp to full webinar (gated)

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Market Leader Program

Asset Creation, Awareness, Branding, Engagement, Lead Generation, Thought Leadership

Market Leader Program

Expert-led, research and content program that fuels customer demand.

The Market Leader Program harnesses the voice of Informa’s influential audience to create an insightful, and data-driven content program, designed to educate your buyers on the key trends of your market. Each stage of this four-part program builds on the Informa’s proven framework of awareness and lead generation initiatives to create an immersive customer-centric experience for true thought leadership series that delivers a continuous ROI.

Our expert analysts identify the most critical trends of your industry, then design and implement an audience survey to unlock actionable insights from our B2B communities. Survey results are transformed into an interactive, co-branded report, to help buyers stay competitive and increase performance. Incorporated into the interactive report, Sponsors receive a blog post based on the research and tailored to their distinctive market position and expertise. Finally, a roundtable webinar provides sponsors with an opportunity to expand upon research data and showcase relevant perspectives to galvanize potential customers into action.

Sponsor Benefits

Third-Party alignment with credible and independent data-driven content from Informa
Position sponsor at the forefront of trending topics or issues to meet customer priorities
Strengthen customer’s thought-leadership value with customers and prospects
Generate quality leads with a high-value assets
Content assets provided to sponsor for use in future marketing and lead nurture efforts

1. Informa Research Study, Underwritten by Sponsor(s)

Comprehensive market research combined with analysis from a subject-matter expert around an industry hot-button topic or issue.

2. Interactive, Co-Branded Report:

Independent and data-driven analyst report derived from survey research and developed into an interactive, digital market-facing report.

3. Blog Posts

Custom blog post written on behalf of sponsor, referencing key developments from the research and personalized to reflect the sponsor’s relevant value proposition.

Blog post hosted on interactive report Blog post can be syndicated on Informa media website; per brand discretion.

Custom Webinar

Moderated roundtable webinar featuring a conversation with sponsor executives to expand upon research data and share related industry insights, challenges, and use case resolutions.

Webinar promoted on interactive report and, upon completion, will become on-ramp to full webinar (gated)

Suggested Client Pricing

Single Sponsor: $75,000
Multi-Sponsor: $25,000 per sponsor (4x sponsors, $100,000 total)

Marketing Promotion: included
Lead Gen: included

* Interactive Report: estimated 100-300 leads, delivered over 3-month period

* Webinar: estimated 100-200 leads, delivered over 1-month period

Variables that may impact lead volume:

Lead estimates will vary by market based on audience reach and market capabilities
Lead total may be adjusted depending on filter requirements

Variables that may impact pricing:

Pricing variable: extending media promotion
Pricing variable: added lead filter criteria beyond standard capture information
Pricing variable: custom questions to lead filter criteria
Pricing variable: geographic targeting
Pricing variable: outsourcing of analyst or content expert
Pricing variable: customization beyond standard scope of program

Cost Estimates:

Informa Engage Internal Hours ($80 per hour)

Program Management: 20 hours
Digital Events: 8 hours
Campaign Marketing: 15 hours
Set Up/Reporting: 1 hour
Design: 28 hours
Research: 50 hours
Total Internal Hours: 122 hours

Informa Engage Subtotal: $9,760

Added: In-Market or Outsourced Analyst/Editor, Research Report (1x): $5,000

Added: In-Market or Outsourced Analyst/Editor, Blog Posts (4x): $3,000

Added: In-Market or Outsourced Analyst/Editor, Webinar Moderator (1x): $2,000

Added: In-Market or Outsourced Analyst/Editor Subtotal: $10,000

Total Cost Estimate: $19,760

Lead estimates will vary by market based on audience reach and market capabilities
Target Profit Margin, Multi-Sponsor ($100K client price): 80%

*Cost estimates may vary based on scope of program

**Cost estimates may vary based on Analyst/Editor rates (i.e. in-market vs outsource)

Overall program timeline is roughly six months from kickoff to completion:

Total of 3 months production to develop the assets
Total of 3 months marketing promotion to the audience

Specific timelines will vary by each product

Production Timeline

Production to commence upon receipt of all signed insertion orders / contracts

Informa Research Study, Underwritten by Sponsor(s): 6 weeks to complete
Interactive, Co-Branded Report: 6-8 weeks to complete
Blog Posts: 4 weeks to complete
Custom Webinar: 4 weeks complete

3. Blog Posts

Custom blog post written on behalf of sponsor, referencing key developments from the research and personalized to reflect the sponsor’s relevant value proposition.

Blog post hosted on interactive report Blog post can be syndicated on Informa media website; per brand discretion.

Custom Webinar

Moderated roundtable webinar featuring a conversation with sponsor executives to expand upon research data and share related industry insights, challenges, and use case resolutions.

Webinar promoted on interactive report and, upon completion, will become on-ramp to full webinar (gated)

Materials Required from Sponsor:

Agreement on research topic
Signed insertion order or contract
Dedicated contact for content approval process
Company Logo (.eps or transparent .png preferred)
Company description
Company product background information
Designated company URL to be used for all sponsored links
Designated URL’s to be used within text of Blog Posts (identified during development)
Webinar presenter information: name, title, headshot, bio
Related content asset for dedicated sponsor Page on Interactive, Co-Branded Report and webinar

Marketing Promotion

Promotion package developed in partnership with market, unique to each deliverable.

Promotion Elements

Marketing promotion to drive content engagement may use a combination of the following:

Dedicated email promotion
Editorial newsletter inclusion
Onsite native ad placement (as available)
Onsite banner ad placement (as available)
Social media promotion, Informa brand channels (as available)
Offsite audience extension; native/banner (as available)

Efforts will include a mix of channels guided by a unified branding strategy where there is a consistent look and feel as well as a cadence with these channels to further enforce the weekly message.

* Informa Engage will optimize promotion placements based on performance

Q. Can I sell a Webinar Key Takeaway for a customer webinar that we didn’t produce?

Yes, we can create the same offering regardless of whether we produced the webinar or not. We’d just need access to the sponsor webinar and some additional materials used in original webinar such as speaker information and headshot, sponsor logo, slides used. Note that production timeline would likely be slightly longer as a result.

Q. What is the production timeline for a Webinar Key Takeaway?

Delivery turnaround time on a typical Webinar Key Takeaway is between 3-4 weeks. Client responsiveness and level of involvement in content of the takeaways developed are the key variables that could alter production timeline.

Q. What materials are required from the sponsor?

Sponsor logo, speaker bios, headshots and social links, up to 3 assets for inclusion on landing page, destination URL for click-thru to client site.

Q. What does the marketing promotion plan consist of?

Dedicated emails, newsletter inclusion, onsite promo placements, social media promotion, in-article video (where available)

Q. What are the deliverables provide back to sponsor?

The digital asset itself (site url) is the primary deliverable provided back to sponsor.
Additionally, the following program metrics will be provided:

Page views by sections/takeaways
Time spent by section/takeaways
Click-throughs on links
Referrals to full webinar page